Once you have dressed up your villa and it shines in full splendor and looks almost new, what good is it going to do if you present it using those old photographs you took 10-years ago or those your son shot with his new iPhone?
Professional photography is absolutely critical when bringing your villa to the market. It also shows that you are serious about selling.
Above all, you want to stand out in a crowded market. And for that, you need a “hero shot.” to take pictures. This is the picture that says the oft-quoted 1,000 words.
The “hero” is the picture that invites others to want to know more. If it’s done right it’s gorgeous. You can taste it. You can smell it. It’s the hook that catches your big fish!
But it’s not always obvious, what the “hero” should show and from where to take it. Is it an aerial shot taken from the ocean overlooking the swimming pool and the lawn with the silhouette of the villa in the background? Or is it a shot at the dawn of the main building with a dark blue sky in the background?